Pattie Gonia on Instagram: “today i’m speaking publicly for the first time about the lawsuit patagonia inc, filed against me, a climate activist, in federal court. this is not a joke. this is real. patagonia is taking me to court because they claim i’m causing “irreparable” harm to their brand by doing, and wait for it, “motivational speaking services in support of environmental sustainability” and “organizing, arranging, and conducting trail and hiking events.” patagonia Inc. claims “they’re in business to save the home planet” if this is what saving the home planet looks like to them, then one of us has profoundly misunderstood the assignment, and it’s not me. over the last 4 months since the lawsuit was filed, i have stayed silent and worked every channel i had to resolve this without going to court. but in the end, i had two choices: 1. the erasure of my name, my advocacy, my community, and everyone i employ or
2. fight for myself and fight for us. so i’m fighting, and i’m inviting you to join me in a simple call to action: patagonia, drop the lawsuit.”
461K likes, 22K comments - pattiegonia on May 27, 2026: “today i’m speaking publicly for the first time about the lawsuit patagonia inc, filed against me, a climate activist, in federal court. this is not a joke. this is real. patagonia is taking me to court because they claim i’m causing “irreparable” harm to their brand by doing, and wait for it, “motivational speaking services in support of environmental sustainability” and “organizing, arranging, and conducting trail and hiking events.” patagonia Inc. claims “they’re in business to save the home planet” if this is what saving the home planet looks like to them, then one of us has profoundly misunderstood the assignment, and it’s not me. over the last 4 months since the lawsuit was filed, i have stayed silent and worked every channel i had to resolve this without going to court. but in the end, i had two choices: 1. the erasure of my name, my advocacy, my community, and everyone i employ or
2. fight for myself and fight for us. so i’m fighting, and i’m inviting you to join me in a simple call to action: patagonia, drop the lawsuit.”.